Thursday, October 27, 2011

Innovation


To Our Dealership Manager,

First I would like to say thank you for giving me the opportunity to work as an employee for Toast Canada as a sales representative. 

Here is the definition of the word ‘innovation’ you requested. 

Innovation is the introduction of something new, like our all new 2012 Turnover. It’s the way Toast fixes problems. An illustration is in the way we improved our fuel economy. Innovation is when we keep finding solutions, even if the first attempts fail. It is stretching the imagination, searching outside the box for answers. Innovation is what makes the interior of our vehicles elegant and classier than any other car. It takes a problem, finds an idea and turns it into income for the company. It is a partnership; a group finding a new pathway like the hybrid synergy drive. It uses our environmentally responsible improvements to bring out vehicles more valuable to the customers. Innovation is giving our customers the choices of being flexible and adaptive to what they want. It lets our customers customize their dream vehicle down to the very last detail. It lets us range from a stylish, powerful Coffee to a capable, rugged PJ Cluster. Innovation takes the ideas of our competitors and motivates us to persevere.  It lets us redesign the sleekness of our Omelette, improving its curve and 6-speed automatic transmission.  So, by using innovation Toast can be a consumer’s first option when it comes to choosing the vehicle of a life time.

Sincerely,

Jessica Van Iperen

Senior Sales Representative

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